In the creative space being a recognised designer is key. But how do you go from a self-starter to sought after designer. When starting up there are multiple avenues you can go down in order to build presence.
Creating social media accounts for your business is the easiest and the cheapest way to gain exposure. Using social media platforms like Twitter, Instagram, Facebook and LinkedIn can give you local and global exposure and help build a dedicated following. They can also lead to exciting opportunities that you would not normally be exposed to.
By creating a website for your business it provides you an identity client can look to. Your website can be a great tool that allows you display your portfolio, growth, achievements and successes.
But just because you have a website doesn’t mean people will automatically know who you are and how to contact you. You are still going to need to get maximum exposure. In order to ensure people are visiting your site make sure you focus on your SEO (Search Engine Optimisation).
SEO is the process of increasing the quality and quantity of website traffic. By increasing your visibility of your website, it will result in more exposure for you and your business.
I would recommend Googling ‘SEO in marketing’ and ‘how SEO it works’ so that you get a better understanding on what you need to do.
BLOGGING OR PODCASTING
Blogging or podcasting has become popular in this day and age. People are interested to know what you are thinking, so take the time to write and post on your website or blog page. You don’t like writing, try Podcasting, where you can talk about your thoughts, experiences or even interview people of influence. These methods can really help you engage with like-minded people or even show your clients that you have a strong business acumen.
Though advertising can be costly it can also be worthwhile. Use your creative skills to produce an ad that will help you market your business. Whether (budget dependant) it be ads for social media, local papers, television or radio, they do have high exposure and can generate leads faster.
Ensure you have a marketing campaign in mind before hand, take the time to research like-minded business and how they advertise, be aware of the trends in the market and ensure you know your target audience. Research is very important otherwise it can become a very costly and timely exercise.
Building exposure is not easy, keeping exposure is even harder. You need to stay on top of the game always be active, don’t quit and stay ahead of the trend.
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