As creatives we expected to come up with new and fresh ideas for our clients. We find ourselves relying on designs that have either influenced us in the past or design we have seen currently that someone has already thought of.
We sometimes face road blocks when it comes to developing new ideas, so we look to others to inspire us. The key word here is ‘Inspiration’ and not ‘Duplication’, which can sometimes be a struggle when dealing with clients or trying to come up with new ideas.
The best way to approach this situation is to ask yourself. What makes you different from all the other creatives out there?
So how can you ensure you provide your client a design solution they are after?
By Communication and Clarity; by asking the client what inspires them, you get a better understanding on what solutions you can provide them but that’s where the buck stops. You use inspiration to ensure you can provide an evolution for new creative outcome that is more suitable to your clients’ need. Always remember that what might work for one client might not work for the next, there will always be adjustments.
When creating for clients, they trust that you are providing them with something original and suited to their business needs. Keep in mind that the they are going to make this public. The Liability falls on them, but the reputation falls on you. The last thing you need while you’re trying to grow your business is to have a reputation as a cowboy designer.
Cowboy Designer – Someone who cuts corners and steals ideas as their own.
If you are running short of ideas or encounter some creative road blocks, here are some things you can do:
- Create a mood board of inspiration or ideas that you like, see what you can do to improve it, breakdown, tear it apart and rebuild it.
- Go to a creative events, for example: art galleries or festivals
- Read books written by creative people
- Research top designers, blog sites or websites
- Join forums like Behance or Dribbble and create works, seek opinion and critiques.
This will not only help you improve your skill set, but can help spark new creative ideas.
There are plenty of ways for you to be creative and provide your client best design that is suited to their business needs. You just need to go out and research and ensure you are delivering the best creative work you can.