MAXIMUM EXPOSURE, MAXIMUM EFFORT

MAXIMUM EXPOSURE, MAXIMUM EFFORT

In the creative space being a recognised designer is key. But how do you go from a self-starter to sought after designer. When starting up there are multiple avenues you can go down in order to build presence.

SOCIAL MEDIA

Creating social media accounts for your business is the easiest and the cheapest way to gain exposure. Using social media platforms like Twitter, Instagram, Facebook and LinkedIn can give you local and global exposure and help build a dedicated following. They can also lead to exciting opportunities that you would not normally be exposed to.

WEBSITE

By creating a website for your business it provides you an identity client can look to. Your website can be a great tool that allows you display your portfolio, growth, achievements and successes.

But just because you have a website doesn’t mean people will automatically know who you are and how to contact you. You are still going to need to get maximum exposure. In order to ensure people are visiting your site make sure you focus on your SEO (Search Engine Optimisation).

SEO is the process of increasing the quality and quantity of website traffic. By increasing your visibility of your website, it will result in more exposure for you and your business.

I would recommend Googling ‘SEO in marketing’ and ‘how SEO it works’ so that you get a better understanding on what you need to do.

BLOGGING OR PODCASTING

Blogging or podcasting has become popular in this day and age. People are interested to know what you are thinking, so take the time to write and post on your website or blog page.  You don’t like writing, try Podcasting, where you can talk about your thoughts, experiences or even interview people of influence. These methods can really help you engage with like-minded people or even show your clients that you have a strong business acumen.

ADVERTISING

Though advertising can be costly it can also be worthwhile. Use your creative skills to produce an ad that will help you market your business. Whether (budget dependant) it be ads for social media, local papers, television or radio, they do have high exposure and can generate leads faster.

Ensure you have a marketing campaign in mind before hand, take the time to research like-minded business and how they advertise, be aware of the trends in the market and ensure you know your target audience. Research is very important otherwise it can become a very costly and timely exercise.

Building exposure is not easy, keeping exposure is even harder. You need to stay on top of the game always be active, don’t quit and stay ahead of the trend.

If you enjoyed reading this, please feel free to hit the like button to send me some feedback.

TOOLS FOR YOUR TRADE

TOOLS FOR YOUR TRADE

As a designer finding inspiration is always a challenge. But look in the right places and you can find some great tools out there that you can put in your utility belt to use later. Simply by utilising some of your down time, you can find some great sites out there that can assist you in creative inspiration.

These links are not just beneficial to the designer but the client as well. How many times have you asked a client, what colour theme they are after? when you could easily send them a link to colour swatches, saving you time of back and forth with the client. Or asking a client, what inspires them? and be able to show them by creating a mood or vision board.

Below are some great websites to help you get started, these sites are here to help you kick-start some design inspiration or concepts for your next client.

 

COLOURS

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https://coolors.co/

is a great site if you are looking to explore colour pallets. It’s a great assist when it comes to finding the right colour relationships or combination colour schemes. Saving this site in your favourites would be great in your every day design needs.

IMAGE LIBRARIES

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https://burst.shopify.com/

Obtaining royalty free images can be costly, so above are some of the great sites where you can obtain some amazing imagery. Something to remember, with respect to the photographer or supplier of the images, please ensure you return the favour in providing a credit to the artist.

Always remember as a designer your work is on show, be mindful of the images you use in your clients work. Copying images off google and using it as your own work or worse, your clients work can be harmful to your client and their business not to mention your business and your reputation. If a client wants something specific that you can’t supply without having to pay for the image rights. Make the client aware of the cost involved and ensure they are willing to pay.

Sites like https://stock.adobe.com/, https://www.istockphoto.com/ and https://www.shutterstock.com/ supply some amazing imagery at a price. Before you buy, you download the image as a preview; yes it will have watermarks on it, but use it as a place holder for the client to decide if it is the right image for them. Once they have agreed on the cost, then you can purchase the user rights.

TUTORIALS

Feel like you need to enhance your skill set. Beside the obvious https://www.youtube.com, there are some free tutorial sites like:

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https://www.graphic.com/tutorials/

Accessing tutorial like these allow you to explore different techniques, lean new shortcuts in in your design processes and improve your skillset. Alternative to free, you can also subscribe to https://www.lynda.com. Though lynda.com is a subscription site, there are a lot tips, tutorials and skills based training courses you can benefit from.

MOOD AND VISION BOARDS

One of the best ways to impress a client is to have a mood board or vision board prepared. The client will be able to see and understand what you envision for their brand and also allows them to be a part of the process. Mood or vision boards are a collection of images and text samples organised in some way that help explore the desired overall look and feel or tone of a project. A mood board is not essential for every type of project but for major projects including web sites and applications, marketing campaigns, and in developing a corporate identity system they can be invaluable brainstorming and guidance tools.

Some great site for where you can create mood or vision boards are:

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https://amb-1.com/

There are plenty of tools out there to assist you in becoming a great designer. The web is a great host for a lot of the world’s design inspiration. But also look outside of the online space. If you can’t find a picture you are after in an image library, grab your camera or phone and try and create it your self. If you can’t see an icon that a client or you require something specific then try and draw it and re-create it in Illustrator.

As a creative, you have the best tool on hand and that’s your imagination. So get started, there is a lot of inspiration in the world out there to ensure you are delivering greatness.

WHY BUY THE COW, WHEN YOU CAN GET THE MILK FOR FREE!

WHY BUY THE COW, WHEN YOU CAN GET THE MILK FOR FREE!

I’m sure you’ve heard the term ‘Why buy the cow, when you can have the milk for free’. I feel that you should know there are a lot of clients out there that feel this way about your design skills.

This topic is about you offering your design services for free. The question you should ask yourself is, do you believe your time and expertise is worth giving away? I can say the answer is probably no, so why do it? Mostly it’s the idea of doing a kindness will open up avenues to something greater and in fairness, if you do it right; it could quite possibly be the case.

So let’s see your options. There are a few opportunities of unpaid work that come up in our lives as designers.

Examples such as:

Contest, Spec Work and Crowd Sourcing

Who doesn’t like the idea of winning, I say no one. Sites like 99 Designs, Fiverr or any competition site that might ask you to design say a (movie poster or album cover). Be weary of these. Because firstly know that you are not the only one applying and as great as a designer you maybe, the client that is requesting the design most likely doesn’t know what they want. So the client looks to these sites for options and will generally pick something that they are emotionally attached to. Most likely there was no research or strategy conducted in making the right decision.

The other issues with working on these projects are your time. Your time should be valuable; working on project like these, you’re not able to gauge for time spent. Sometimes working on these projects can take up hours or days of your time. The client that requests free work don’t care that you spent a day doing their logo, even if you do win the competition know that this client is probably going to eat up more of your time requesting refinements to your design.

Some reasons as to why you shouldn’t work for free:

  • You are likely to get no return for your time and effort
  • The client doesn’t value your work
  • The client hasn’t given enough information and won’t be providing any input
  • Your design will be chosen on a whim (Emotionally based)
  • It positions you poorly
  • You get little to no respect
  • You pigeon hole yourself as providing free or cheap work
  • You get taken advantage of
  • You get no recognition
  • Family and Friends

This would have to be one of the most common amongst all designers. The Family or Friend that asks you to design an invite for a birthday party, or a brand/logo/identity for their new business or even take photos at one of their events. Understandably these people are close to you, but just like clients looking for free work, some of them don’t value your time and are sometimes the harshest critics of your work.

It’s always your call on if you want to help that person out, but always know that your time is your business and that business should have a value. In order to work for the close acquaintances ensure you set some ground rules:

  1. Working in your time
  2. If you are after some sort of compensation or credit let them know upfront
  3. You set the deadline
  4. The client will understand and respect you more as a professional.

Internships

There are plenty of businesses and agencies that are willing to let you work for some on hand experience. Lets face it in order to progress you need to show you have experience.

But make sure that in doing some free work that you don’t only gain experience points but you get something out of it too. Ensure that you are able to show off the work you have done by using it in your portfolio.

Use the internship opportunity to learn as much as you can about the industry and the different areas of design.

Pro Bono

This falls in the category of free work because, lest face it, it is. But there is nothing wrong with helping charitable organisations out or doing work pro bono. There are many advantages of doing this.

Reasons being:

  • Helping an organisation or community
  • Helping others
  • Your brand and or design will be visible
  • The client will value you and your work as a professional
  • Recognition

Now, if you decide to do this type of work, make no mistake: You should still follow your usual processes.

Treat it as it was a paid job, not just in the work you do but in the way you manage your time. Because if you don’t you will find that even clients that run charities will take advantage of your time.

So remember to:

  1. Set your parameters and list the scope of work: how many designs, rounds of revisions and estimated time.
  2. Create a contract or agreement: It’s still work in the end, and the contract stipulates rules and guidelines that the client should follow. The contract and also have in place agreements to provide a credit to your work, which will allow you recognition for your hard work.
  3. Get a client testimonial that you can put in your portfolio or your website.
  4. Follow-up and feedback: Ensure after the project is completed you follow-up and get feedback from the client receiving feedback will assist in growth and development as a designer and professional.

There are ways in which you can work for free, but make sure that you are also getting the most value out of it. Time is a valuable commodity and in the design work can be very precious.

In doing free work always remember to look for opportunities where you can gain the advantage.